In this episode, we get into the three layers of the job (tactical, exterior, interior), why "taste" is the hardest skill to teach, and the in-house vs agency debate that keeps getting it wrong. If you're a creative strategist trying to level up (or a founder trying to hire one) this is the framework we wish we had years ago. Plus: why the apprenticeship model dying is the real reason the industry can't produce great talent anymore.
⚡ IN THIS EPISODE → Why you can teach someone to be adequate at creative strategy, but not great → The 3-tier skill stack: tactical for beginners, business for intermediates, psychology for experts → The one skill that separates good copy from copy that actually moves people → Why an intermediate at your brand will out-perform an expert off the street → The real reason 40,000 people signing up for bootcamps still won't fix the talent gap
⏱ TIMESTAMPS 00:00 The skill nobody can teach (but every great strategist has) 01:30 Sarah cashes in $1,000 of free consulting from Nate 03:30 What an expert creative strategist actually knows (it's not what you think) 05:30 Where intermediates fall short — and the business knowledge gap 06:45 Copy that sounds cool vs. copy that moves people 08:00 How to actually vet creative strategist candidates when you're hiring 10:15 The Connor Rowan question every strategist should be asking themselves 11:30 Why the apprenticeship model dying is killing the industry 14:00 The agency vs in-house debate (and who actually wins) 15:30 The one piece of advice for anyone trying to level up right now
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