Is there much demand for pork in Dubai? Plus, why farmers need to tell their story

The AG Show hit the ground running at the Pig & Poultry Fair, catching up with some of the UK’s pig meat exporters and hearing how producer Fergus Howie got his start trading overseas in Dubai.

AHDB trade butcher Martin Eccles also breaks down why offal is such a big deal in certain global markets – and how its value can really stack up.

Plus, Irish pig producer Shane McAuliffe shares some top tips on owning your farm’s story, whether that’s making the most of social media or getting stuck into your local community.

SOME USEFUL BITS (FROM AHDB & BEYOND)

Exports | AHDB

The British Pig & Poultry Fair

Pig Farming in Ireland - McAuliffe Pig Farms

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Charlotte, Hannah and Producer Martin would love to hear what you think! Got feedback, stories, or ideas for future episodes? Drop them a message at agshow@ahdb.org.uk.

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