Most people in solar assume the industry started with the trade-show boom of 2006–2007. It didn't. It started decades earlier, in the logged-over hills of Humboldt County, California, where back-to-the-land hippies were hacking a self-sufficient life out of the wilderness — powering their homes off car batteries, micro-hydro, and windmills just so they could keep the lights on and play a little music.
Host Elisa Wood sits down with filmmakers Jeff Spies and Jason Vetterli, whose two-hour documentary Solar Roots: The Pioneers of PV traces how an expensive military, space, and petrochemical technology found its way into the hands of ordinary people — and, in doing so, became a real industry. It's a story of catalog salesmen, off-grid homesteaders, cannabis-funded land deals, conservative ranchers won over one panel at a time, and a scrappy magazine that connected them all. Along the way, Jeff and Jason make the case for why solar has already won the price war, why the remaining fight is cultural, and why this history had to be captured now, while its pioneers are still here to tell it.
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