In this episode, Oskar is joined by creative technologist and POGO Agency founder Arthur Tinsley, whose work sits at the intersection of technology, storytelling, and innovation. Arthur shares a fresh, honest take on how creative tech can move beyond buzzwords—drawing on work like siren-detecting ad campaigns and personalized AI-powered content for Snickers to show how technology can create emotional resonance, utility, and meaning.
In the ep:
⚡ Why “innovation” isn’t just about new tools—it’s about new ways of thinking
⚡ The importance of starting with insight, not tech
⚡ How to avoid gimmicks and build campaigns with emotional impact
⚡ The rise of “taste” and curation as creative superpowers
⚡ Why democratization of tools will reshape brand storytelling in 2025
Arthur also shares the behind-the-scenes stories behind some powerful work:
The Ben Kinsella Foundation Campaign – Using machine learning to detect sirens in real-time and connect with audiences on the trauma of knife crime:Link: https://pogo.agency/work/ben-kinsella-foundation/
Snickers x José Mourinho AI Campaign – A hyper-personalized branded experience using generative video and humor to drive reach and engagement
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