It’s impossible for fans to have too much information about their favorite artists — which presented a serious challenge to the Recording Academy’s editorial team as nearly 900 artists are nominated for Grammys in almost 100 categories. After partnering with IBM, the small editorial team was able to scale the volume of their work — serving up timely, relevant content to millions of fans across multiple channels.

Podden och tillhörande omslagsbild på den här sidan tillhör IBM, Bloomberg Media Studios. Innehållet i podden är skapat av IBM, Bloomberg Media Studios och inte av, eller tillsammans med, Poddtoppen.