In this episode, me and my co-host sat down with Malte Lange: certified B2B Marketing Expert and founder of Lead Your Way.
With 17+ years of experience and a background in engineering, Malte doesn’t just talk strategy, he implements it. We covered how AI is actually changing B2B marketing workflows today.
Chapters 00:00 – Who is Malte Lange 02:45 – The IT + Marketing Blend 06:10 – AI in Action 10:30 – Clients vs. AI: Who’s Driving? 14:00 – Real-World Use Cases 17:15 – Cross-Platform AI Strategy 20:40 – Planning vs. Doing 24:00 – AI vs. Creativity 28:10 – Tips for Marketers 33:00 – What’s Next?
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