AI is everywhere but many organizations are still getting it wrong. In this episode of Bringing Data and AI to Life, hosts Amy Horowitz and Nick Dobbins sit down with Zoher, a seasoned data and AI leader, to unpack why AI is the business accelerator today. From messy data foundations to misguided “AI-first” thinking, Zoher breaks down why companies rush into AI without clarity on the problem they’re solving, and how that leads to wasted effort and poor outcomes. He emphasises thinking backwards from the business problem, not forward from the technology.
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