Episode 113 Joe Zappa on What Happens When Sales Breaks Delivery

Joe Zappa and Eric Franchi sit down for a candid founder-to-founder conversation about what happens when rapid growth exposes weaknesses in your business.

After Sharp Pen Media grew quickly, Joe realized that delegating client work was not the same as building a system to manage it. He shares how client churn forced him to rethink his role as CEO, establish clearer outcomes, use AI to identify account risks and make sure marketing contributes directly to pipeline.

They planned to cover four topics. Joe’s first topic took the entire episode. Some things never change.