The Sundance Film Festival's move from Park City, Utah to Boulder, Colorado is already reshaping hotel demand and pricing patterns ahead of its first year in its new home. Boulder hotel rates during the festival period are currently advertised more than 3 times higher than comparable dates a year earlier, while demand has more than doubled.
In this Lighthouse Quick Take, Blake Reiter explores how the relocation is impacting both markets, what the data reveals about event-driven demand and why major cultural events can create pricing power that follows the event rather than the destination.
Explore more of Lighthouse’s travel & hospitality research: mylh.co/spotlightinsights
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