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How do you extend your research on a business school beyond its website? By having authentic conversations with the people who know it best.
In Episode 124 of The mbaMission Podcast, mbaMission Senior Consultant Harold Simansky and Founder Jeremy Shinewald break down how applicants should connect with their target schools and with those schools’ students and alumni. They discuss whom to contact, how to reach out, what questions to ask, and how to integrate what you learn from those conversations into your essays and interviews.
In their discussion, Harold and Jeremy cover how applicants can learn about upcoming school events, how to approach student ambassadors, how to cold email a club officer without being awkward, and how to benefit from one’s professional network—from LinkedIn connections to former colleagues. They also explain what “demonstrated interest” means, why you should not expect any single person to become an advocate for your candidacy, and when visiting campus is worth the effort and cost.
The central takeaway of the episode is that a few thoughtful 15-minute conversations can bring out the kinds of specific, insightful details that can set your application apart—and that no amount of online research could replicate.
00:00 Why Should You Go Beyond a School’s Website?
03:04 What Is the Point of Demonstrated Interest?
09:46 How Can You Find In-Person and Online School Events?
12:45 What Questions Reveal More Than the Obvious?
16:50 Is Finding a Primary Advocate Possible?
18:45 How Can Contacting a Student or Graduate Strengthen Your Candidacy?
22:08 How Do You Cold Email a Club Leader?
25:14 How Do You Integrate What You Learn into Essays and Interviews?
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