Sen Us Your Thoughts!

Today’s VINTERVIEW is with filmmaker, branded content creator, and now documentarian Chris McGilvray.

We chat with Chris about his narrative short filmmaking, how he quickly realized this was never going to lead to the kind of breakthrough previous generations enjoyed, pivoted to branded content and became a champion of pushing that type of work into more organic and authentic expressions, and then segued from that into his first feature length documentary about the Mount Eden Winery in the Santa Cruz Mountains, considered to have the longest lineage of Chardonnay and Pinot Noir in all of North America.

We thought this Vinterview would run 20-30 minutes. We had the whole thing Q&A’d scripted out and it was only 5 Q’s! But the conversation evolved organically and we talked at length about the themes of the documentary, themes you rarely see in a Wine doc yet pertain to nearly every aspect of the wine industry.

Chris' Short Films:

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