If you're an HVAC contractor interested in growing your expertise in heat pumps, be sure to check out the High Performance HVAC Summit this September in Pigeon Forge, Tennessee. We've been given access to free conference tickets exclusively for our audience. Head to www.usheatpumpsummit.com/exclusive, and complete the short application. If approved, you'll receive a unique code that lets you claim up to two complimentary tickets to the full two-day conference for your company. Availability is limited, so don't wait to apply. Visit the link to apply today. We hope to see you there.
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Jay Stahlberg started Baystate Energy Services with almost no money, no business degree, and only a few years of HVAC experience — but an obsession with learning and a willingness to outwork everyone around him. In this episode, Jay shares how he built a fast-growing heat pump company from the ground up using social media, networking, building science, and relentless hustle, while navigating startup chaos, scaling challenges, and the realities of modern HVAC entrepreneurship.
Expect to Learn
- How Jay built an HVAC company from the ground up with minimal startup capital
- Why branding, social media, and LinkedIn can be powerful tools for contractors
- The importance of building science and treating every home like a unique puzzle
- Lessons learned from scaling too quickly and “biting off more than you can chew”
- How continuing education, networking, and software tools can accelerate business growth
Timestamps
[00:00] – Introduction
[03:17] – Introducing Jay Stahlberg
[04:17] – Jay’s journey into HVAC and heat pumps
[09:56] – Marketing, branding, and LinkedIn success stories
[15:36] – Why the company is called Baystate Energy Services
[17:58] – Building the business from scratch
[26:32] – Understanding Mass Save and home performance contractors
[28:40] – The vision for the showroom and future growth
[31:12] – The hunger for knowledge and professional development
[35:10] – The next phase: systems, service, and scaling
[39:21] – Advice for new contractors and entrepreneurs
[45:11] – What Jay hopes comes next
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