Welcome back to the Marketing Hygiene Podcast! In this insightful episode, Amanda Tento dives deep into the crucial 2025 changes to Google Business Profile (GBP)—with practical steps you NEED to take to avoid losing customers.
If you feel lost by Google's rapidly evolving features, this is your roadmap to keeping your profile competitive, visible, and trusted in local search results.
🎯 What We Cover in This Episode:
1. The Big 2025 GBP Updates & Why They Matter
Amanda Tento
highlights how Google's category relevance is now more weighted than ever before.
Discover why missing or incomplete service lists will tank your AI search visibility.
Learn the importance of uploading fresh photos and videos—as trust signals both for Google and your clients.
2. Review Strategies That Win
It's not about how many reviews, but the quality.
Amanda Tento
explains why keyword-rich, detailed customer reviews are vital—and why you need to be responding to all of them (strategically).
3. What Will Get Your Profile Suspended?
Suspensions are on the rise in 2025.
Discover if your business is vulnerable to risk due to inconsistent Name, Address, and Phone number (NAP) information.
Learn the critical importance of NAP consistency across your website, social channels, and directories.
4. Products, Services, and Service Areas
How to list every product and service, provide purchase links, and fully optimize your categories and subcategories.
Pro tips for adding your top 20 zip codes and reaching those "hidden gem" local customers.
5. Real-World Success: A Quick Case Study
Listen as
Amanda Tento
shares the story of a business that jumped back into the Google Map Pack top 3—just by updating categories, services, and actively responding to reviews.
6. Tools and Resources
Why running a baseline scan with Local Falcon helps you pinpoint ranking issues—and how to track progress post-optimization.
How SEO Crawl tracks the page and keyword movements after you update your GBP.
Amanda Tento
's action checklist for listeners and how to grab her "5 Minute GBP Audit Checklist."
👇 Action Steps for Listeners:
Update your primary category and add two relevant subcategories
Completely fill out your service list
Add at least five new, authentic photos to your profile each month
Respond to every review with keywords and location details
List every product and service, each with a link to purchase
Audit your NAP consistency across ALL platforms
Fill every service area slot with your top customer zip codes
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