In this episode of the Pool Professionals Podcast, Neil Tarallo, Senior Lecturer at Cornell University and author of The Purposeful Leader, shares practical strategies for growing a stronger pool and spa business. From understanding what truly motivates customers and crafting more effective sales messages to leveraging AI as a business tool and measuring success beyond sales alone, Neil offers actionable insights that can help business owners improve customer relationships, create new opportunities, and drive long-term growth. He also previews the interactive workshops he'll be leading at the upcoming PHTA and GENESIS® MasterMind Summit.

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