How do you transform one of the world's most iconic telecom giants into a modern, customer-obsessed growth powerhouse?
In the latest episode of Frontier CMO, host Josh Spanier welcomes Kellyn Smith Kenny, Chief Marketing & Growth Officer at AT&T, for an inside look at AT&T's multi-year reinvention. Kellyn shares how she bridged creative storytelling with financial accountability, gained unanimous C-suite buy-in to become more customer-centric, and established a sustainable competitive moat in connectivity.
Tune in for a master class about CMOs as the voice of the customer.
00:00 – Rebuilding AT&T Around the Customer
04:00 – Why Moving Faster Mattered
05:00 – The AT&T Guarantee
06:00 – Differentiating in a Commoditized Category
09:00 – Turning Customer Problems Into Loyalty
12:00 – Building a Brand Beyond Advertising
15:00 – Fixing the Story, Not the Storytelling
17:00 – AT&T’s AI Legacy and Future
18:00 – How AI Is Transforming Marketing
20:00 – The Skills Marketers Need in the AI Era
22:00 – Career Lessons From Accenture, Microsoft, Uber & More
26:00 – Signal or Noise + Three Takeaways
