Ep. 42 🌿 How These 2 Genius Businesses Break The Rules & Win Our Hearts

What happens when a biz refuses to follow the rules? (spoiler: really great things).

In this episode, I’m talking about two genius brands I am currently obsessed with ⎯ May Lindstrom Skin and Ffern Fragrance — who break almost every conventional rule of modern biz, and yet… they’re wildly successful.

I explore what happens when a brand commits deeply to its values, its aesthetic, and its experience, rather than trying to optimize for algorithms or growth hacks. These brands feel like a permission slip to remember that there are many ways to build a brilliant business. Sometimes the most powerful strategy is simply caring deeply about what you create and how people experience it.

Mentioned in this Episode:

• May Lindstrom Skin
• May's interview with her husband and COO
• FFERN
• EWG's Skin Deep
• HERETIC Perfume

Enter my 7K Biz Glow-Up Giveaway over on IG!

I'm on a mission to call in 7,000 followers so every day that I gain at least 1 new follower, I'm picking one of YOU for a free biz audit! I'm reviewing IG bios, offers + pricing, websites, emails! Basically whatever you want my eyes on so I can tell you exactly what I’d do to make more money & impact. Find full giveaway deets + how to enter here!

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