In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.

Amber breaks down the fundamentals of artist branding: authenticity, purpose, identity, community, fan access, and building something people actually believe in.

She also explains how fan culture has evolved from fan clubs to stans to subscribers, why artists need direct ways to reach their audience, and how real fan communities can turn supporters into brand ambassadors.

A must-listen for independent artists, artist managers, aspiring music executives, and anyone interested in artist development, music marketing, fanbase growth, direct-to-fan strategy, and building a lasting artist brand.

Simply put, a conversation like this doesn't come cheap.


Listen to the full episode here -

Spotify: https://open.spotify.com/episode/0ZGoA4uIb95Ln5Og2lT6Ga?si=Jwmq9YR2QPuq1vZ7YO7How


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