This time, I’m joined by Greg Logan, founder of Narrativity and author of Creating a Blockbuster Brand. Greg has had one of those careers that's genuinely difficult to put in a box. He started in advertising, became creative director of Leo Burnett Milan at 25, went on to win a Cannes Lion for advertising, a MIPFormats award for television, and a Crystal Bear at the Berlin Film Festival.

For over 30 years the world's biggest brands - Adobe, Google, Virgin, Qantas, Diageo, Forbes - have turned to him to build stronger stories. In 2019 he brought all of that together and founded Narrativity, a consultancy that uses Hollywood's proven storytelling formulas to help brands connect, cut through, and grow. And he's just released his book, Creating a Blockbuster Brand.

Storytelling is even more important than ever so I am really pleased to have Greg join me to look at storytelling for brands but also storytelling for you to have more creative influence. 


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