Most people think they need more discipline. What they actually need is a system that doesn't require willpower in the first place.
In this episode I sit down with Cody McBroom, founder of Tailored Coaching Method and host of the Choose Hard podcast (5M+ downloads), to break down what actually creates lasting behavior change in fitness and nutrition clients. This isn't another conversation about macros or programming. It's about the identity and belief work that separates people who transform permanently from people who yo-yo forever.
*We get into:*
* Why "I just need to be more disciplined" is almost never the real problem * The if/then method that removes willpower from the equation completely * How to "borrow self belief" from your coach when you don't have your own yet * Why identity change, not motivation, is what makes results stick * How your core values quietly shape every habit you either keep or break * The boundaries most people are too scared to set, and why that's costing them progress * Why coaches who blame their clients are missing their own job
If you've tried every diet and every program and still can't stay consistent, this episode explains why, and what actually works instead.
Cody also talks about his new Behavior Change Specialist certification for coaches, launching January 2027. Free waitlist and a free masterclass on his check-in system at onlinecoachingcert.com, no spam.
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