Researchers rarely sit in top-level strategy meetings, so real impact comes from starting lower—informing interface, feature, and product decisions—and from building advocates as teams see the value of research. Over time, this earns a seat at higher tables. Impact is about breadth (being at more tables), not just height.
(00:11) Welcome and the hype(00:41) Why strategy talk falls short(03:43) Decision altitudes framework(05:06) Where research creates value(06:29) Build the ladder upward(08:08) Impact is width not height(08:45) Many tables mindset(09:25) Wrap up and where to find me
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