In this episode, we dig into how Patrick Moran thinks about growth marketing as a discipline rooted in unit economics, not just distribution. He shares how he approaches CAC, LTV, and incrementality as a shared language across marketing, product, and finance, why finding your anchor channel matters more than testing ten at once, and what it took for Netflix to rebuild its brand after Quickster. Along the way, Patrick reflects on the Yik Yak failure and what it taught him about the limits of marketing when product-market fit breaks down.
About the guest: Patrick Moran is the VP of Marketing at SoFi, the personal finance company. Before SoFi, he held senior marketing and growth roles at Robinhood, Spotify, Netflix, and Yik Yak. He brings a distinctly financial lens to growth marketing, with a track record of building marketing organizations inside companies navigating major transitions.
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