How does great content become memorable customer experiences in life sciences? Erica Taylor and Oz Demir of Genentech share their recent experiences of spearheading marketing transformation, including success factors as you get started and how to think about behavioral change. They explain the novel ways their teams are using data and automation to deliver on business goals to quickly scale personalized content for customers.

Rss
Podden och tillhörande omslagsbild på den här sidan tillhör Veeva Systems. Innehållet i podden är skapat av Veeva Systems och inte av, eller tillsammans med, Poddtoppen.