This episode explores a powerful yet often misunderstood marketing tool: market research.
Many people miss the mark with market research because they think that its purpose is for our audience to tell us what to offer — it’s not.
I'll discuss the common errors, such as using testimonials, not applying research insights effectively, and not asking the right questions.
To make more sales with less effort, you need a market research 'system' that brings in fresh, relevant data on a weekly basis, so you always have the right words for your sales pages and content.
Feel overwhelmed by market research? I got you!
My Discoverability by Design program demystifies the process, with templates and tech tools, for seamless integration into your messaging, content and offerings.
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Danielle Gardner. Innehållet i podden är skapat av Danielle Gardner och inte av,
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