Gwen Lafage - Sinch

Gwen is the VP Marketing, Global Brand and Content at Sinch, the Customer Communications Cloud, and on this episode she walks us through the inner workings and impact of brand at a highly complex global organization.

What makes this conversation even more interesting, is how recently this 'growing up' of the brand marketing function was put into place, and so Gwen has great perspective on what that journey looks like.