Ep 26: Tripletex story | From student project to 160,000 customers

“How difficult can it be?”

That simple question sparked a company now serving 160,000 customers.

Hege Oustad, Managing Director of Tripletex, shares the real story behind: what worked, what didn’t, and what scaling actually feels like behind the scenes.

From early product bets to ambitious AI targets, this is a conversation grounded in real experience, also a reminder that scaling isn’t about getting everything right. It’s about making decisions early, learning fast, and staying close to what actually creates value for customers.