What are the elements of business success for a Luthier workshop? How can a guitar builder ramp up their workshop brand awareness and increase interest among Collectors and Artists? In this business-focused podcast episode, we speak with Jay Lichty & Corrie Woods of the highly-successful workshop Lichty Guitars. In just a few short years, the Lichty Guitars brand went global with 100s of high-end guitars finding Buyers in over 20 countries. Learn from the workshop dynamic duo Jay & Corrie how to master all of the elements of success for a Luthier brand, including building a world-class website, guitar imagery, social media promotions, and owning the search engines. This episode contains everything a Luthier needs to know about being successful not including building the best guitars in the world.

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