Glennda's Guru
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Nobody Sees What Realtors Actually Do | Glennda Baker x Bennett Richardson

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What does a realtor actually do?In this episode of Glennda's Guru, Glennda Baker sits down with Bennett Richardson, Chief Marketing & Communications Officer at the National Association of Realtors, to talk about trust, communication, member value, and the work consumers never see behind a real estate transaction.

From changing how the industry communicates to showing the expertise that happens behind the scenes, this conversation goes deeper than buying and selling homes.

00:00 Intro

02:52 What NAR Got Wrong: Member-First Communication

09:13 Building Trust Through Realtor Expertise

11:08 Why Consumers Misunderstand Real Estate

18:53 The Biggest Challenge Facing Real Estate Today

23:36 The Hidden Work Realtors Do Every Day

27:35 Final Thoughts

Learn more about TurboTenant: https://bit.ly/turbotenantxGG5

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