In this episode of the Wayfinding Xchange Podcast, Michaela Pihl Olsen of Urgent Agency shares her perspective on Scandinavian design and its influence on wayfinding, branding and communication.
The discussion explores regional approaches to navigation, the growth of strategic wayfinding in Copenhagen, and the balance between clarity, simplicity and identity in the built environment.
This episode is for anyone interested in international best practice, design culture and the evolution of wayfinding as a discipline.
Follow the Wayfinding Xchange Podcast for more conversations on wayfinding, experiential design and the built environment. You can also explore more insights, projects and thinking from Endpoint on our website.
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