2:25 Choosing to Work in Basketball
3:42 How The Rucker brand led to a job with Converse
6:32 Joining AND1 during their reintroduction phase
7:31 AND1’s partnership with Walmart
10:55 How AND1 is Backing HBCUs
12:58 AND1 expansion into women's hoops
14:37 How to Build Your Brand in 2025
17:07 And 1's plan for growth
18:51 The meaning behind AND1’s logo
22:00 What they look for in new talent
26:37 Rucker Park’s legacy and growing The Rucker brand
29:38 The skills that helped him build his career
31:57 Grateful for the game segment
36:06 AND1 tour and upcoming events
Who remembers waiting for the next AND1 mixtape to drop? Or proudly repping the OG trash talk tees and red Tai Chi shoes? In this episode of The Business of Basketball, we're talking about AND1's legacy and how they're keeping the movement alive for a new generation.
Brand director of AND1, Dexter Gordon, shares how streetball culture has changed, how their marketing and branding has evolved with it, and what they're doing next — from partnerships with HBCUs to investing in women's streetball. You’ll also hear how worked his way up in the industry to work with multiple iconic brands like Converse and Rucker Park, and the moves that’ll help you do the same!
Connect with Dexter Gordon: https://www.instagram.com/d_gordon33/
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