Rank on AI Search in 14 Days... | Gloria Chou

Are you still wasting money on strategies from 2023 hoping ChatGPT or Claude will magically recommend your e-commerce brand to shoppers?

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Stop scrolling and start pitching. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with PR expert Gloria Chou to reveal how small brands are using earned media to dominate AI search results.

Gloria breaks down exactly why traditional pay-to-play tactics are dead and how appearing in gift guides or listicles provides the ultimate "trust signal" for AI storefronts. Whether you are a solo Etsy seller or a scaling Shopify brand, you will learn how to use free AI tools to craft the perfect pitch and land massive media coverage without needing a PR agency.

🛠️ Mentions & Resources Links
🔥 Gloria Chou's Free PR Masterclass: https://gloriachoupr.com/masterclass
🔥 Gloria's PR Accelerator: https://www.getfeaturedaccelerator.com/

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📌 Main Topics Covered In This Episode

The Difference Between Marketing and PR: Why earned media (others talking about you) is the ultimate conversion driver for modern AI algorithms.

AI as the New Storefront: How ChatGPT and Perplexity use editorial trust signals from magazines to pick winners and losers in product recommendations.

Using Perplexity AI for PR: Discover how to prompt Perplexity to find real-time consumer trends and write the perfect editorial angles for your brand in minutes.

The CPR Pitching Method: Gloria explains her proven framework (Credibility, Point of View, Relevance) for writing cold emails that journalists actually open and read.

Getting into Holiday Gift Guides: Why you do not need existing relationships to get your product featured in top publications and how far in advance you should pitch.

Following Up Without Being Annoying: The exact strategies and email tracking tools you need to successfully follow up with editors without ending up in the spam folder.

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