The Market Gardener Podcast
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56: $300K From 3/4 Acre Market Garden & Pastured Chickens (And They're Not Overworking?!) | Noah East

Dela

In this episode, we sit down with Noah East, co-owner of Wild East Farm and founder of Small Scale Revival, to explore how human-scale design, efficient systems, and clear values create a thriving small farm. We dive into Noah’s journey from managing a high-volume 8 acre vegetable farm to co-founding a mixed enterprise farm in North Carolina, examining how human-scale farming benefits both personal well-being and soil health. Noah explains how they integrate market gardening, agroforestry, and rotational livestock without overworking or scaling beyond ideal capacity. We explore their practical strategies for small-farm viability, including balancing wholesale with retail outlets and securing long-term land access through flexible leasing. Finally, we discuss the philosophy of thrift, relational agriculture, and why cultivating life outside of work is essential for long-term sustainability. 


Timestamps 

[00:00] Intro 

[03:10] Defining "ancestrally consistent" human-scale farming

[15:00] Origins of Wild East Farm and homesteading background

[17:30] Overview of the 44-acre mixed farm and livestock integration

[29:00] Management roles, delegation, and preventing burnout

[35:40] Systemizing micro-processes and setting work-week boundaries

[42:30] Business strategy: Wholesale food hubs vs. direct retail

[46:40] Financial transparency, farm earnings, and frugal living

[58:10] Creative land access models and long-term lease structures

[01:23:00] Applying the Wendell Berry concept of thrift to daily life

[01:37:50] Relational agriculture and Small Scale Revival consulting

[01:47:40] Rapid Fire: Favorite books, best advice, drums etc.


Sponsors

Dubois Agrinovation: Get 10% off by choosing the promo code ‘MasterClass – Jean-Martin Fortier’ when you create an account. Some exceptions apply. 

New Society Publishing: Use code market25 for 25% off all books

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https://www.johnnyseeds.com/?utm_source=MGI&utm_medium=podcast&utm_campaign=Duo&utm_id=MGP


Links/Resources

Start Your Market Gardener Journey Here : https://themarketgardener.com/starthere/

Market Gardener Institute:  https://themarketgardener.com 

Masterclass:  https://themarketgardener.com/courses/the-market-gardener-masterclass 

Newsletter:  https://themarketgardener.com/newsletter

Blog:  https://themarketgardener.com/blog 

Books: https://themarketgardener.com/books

Growers & Co: https://growers.co

Heirloom: https://heirloom.ag/

The Old Mill: https://www.espaceoldmill.com/en/


Follow Us

Website: http://themarketgardener.com 

Facebook: http://facebook.com/marketgardenerinstitute 

Instagram: http://instagram.com/themarketgardeners 


Guest Social Media Links

Noah:

Website: https://www.wildeastfarm.com/

Instagram: https://www.instagram.com/wildeastfarm/ 

Website: https://www.smallscalerevival.com/ 

Youtube: https://www.youtube.com/@smallscalerevival 

JM:

Instagram: https://www.instagram.com/jeanmartinfortier

Facebook: https://www.facebook.com/jeanmartinfortier 

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