Mackenzie had built a business, a loyal community, and was getting ready for maternity leave when she woke up one morning and basically lost ALL of it.
She was seven months pregnant, locked out of her accounts, and suddenly the business she thought would support her postpartum season was gone.
So she started over.
And today? She’s made sales for more than 600 days in a row and built a business around something I still think WAY more creators should be doing: storytelling.
Inside this episode, we cover:
• What happened when Mackenzie lost the community she had spent YEARS building
• Why it took THREE months to get a single comment after starting over and what finally started to click
• The ridiculously simple membership idea her audience basically created for her 👀
• Why Mackenzie believes the content that makes sales probably WON’T be the content that goes viral
• The marketing strategy both of us refuse to use and the very expensive lessons that taught us why
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