I’m sitting down with two brilliant digital product creators—Kelsey McCormick of Coming Up Roses and Laura Paolino of The Doggy Dish—to talk about what launching really looks like in 2025.
✨ First up: Kelsey.
Kelsey shares how she hit her first $100k launch with her signature offer, Launch Your Own Way. We dig into:
Why longer launch warmups are absolutely necessary right now
How she built a high-converting waitlist without selling during it
The creative way she kept launch energy high even in the dreaded mid-launch slump
What’s actually working when it comes to building trust before the sale
The mindset shift she made around emails (and how it boosted sales big time)
The surprising way she used ChatGPT to help with her mindset during launch
🐾 Then we hear from Laura, founder of The Doggy Dish and Digital Product Bootcamp alumni.
Laura walks us through how she went from a toxic corporate job to launching a fresh, expert-backed digital product for dog parents. We cover:
Why starting on a tiny budget gave her an advantage
The smart way she partnered with veterinarians to build credibility
How one $27 ebook gave her the confidence and social proof to launch bigger
Why storytelling (not fancy tech) helped her grow her audience to over 15k in less than a year
What part of the bootcamp helped her get everything set up in one afternoon
This is one of those episodes where you’ll want to pause and take notes, or re-listen with your Google doc open. If you’ve been wondering how to launch smarter in this slower, more skeptical market…this one’s for you.
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