🎙️ Episode Overview
Is your business showing up when customers ask AI for recommendations?
In this episode of Marketing in the Age of AI, Emanuel Rose talks with Cassie Egli, founder of Straight4Ward Consulting & Marketing, about building brand visibility across AI search, SEO, AEO, and GEO.
Discover how to move beyond being found online to becoming a trusted AI recommendation.
💡 What You'll Learn
✅ How to improve your brand's AI search visibility
✅ Why consistent messaging builds trust
✅ Cassie's Visibility Stack framework
✅ How to check whether AI recommends your business
✅ Why human expertise still matters in AI marketing
🎤 Featured Guest: Cassie Egli
Cassie Egli is the founder of Straight4Ward Consulting & Marketing, specializing in brand visibility, storytelling, SEO, and AEO.
After discovering that conflicting business identities were affecting her own visibility and referrals, Cassie rebuilt her positioning and developed the Visibility Stack framework.
Her approach helps B2B consultants, founders, and thought leaders become trusted recommendations for both people and AI platforms.
🔗 Connect with Cassie on LinkedIn:https://www.linkedin.com/in/cassie-egli/
🔗 Straight4Ward Consulting & Marketing: https://s4.marketing
🔗 Position Zero Challenge: https://s4.marketing/position-zero-challenge/
🔗 Listener code: PZCROSE25 for $25 off
⏱️ Episode Highlights
Meet Cassie Egli: Her background in brand visibility and AI search.
When Brand Confusion Costs You Leads: How inconsistent positioning affected Cassie's business.
The Visibility Stack Framework: Building stronger positioning, proof, customer pathways, and consistent visibility.
Consistency Across Platforms: Why your brand information and messaging need to align.
Keeping Content Relevant: Updating your content strategy for AI-driven discovery.
AI Visibility Tools and Human Expertise: Why automation alone isn't enough.
Testing Your AI Search Visibility: How to check what AI platforms actually know about your business.
AI Is Changing Referrals: Why businesses must become recommendable, not just searchable.
Technical Barriers to AI Discovery: Understanding how website settings can affect AI access.
Resources from Cassie: Ways to assess and improve your AI visibility.
🔗 Connect and Explore More
Connect with Emanuel Rose:
🌐 Website:https://emanuelrose.com/
💼 LinkedIn:https://www.linkedin.com/in/b2b-leadgeneration/
📸 Instagram:https://www.instagram.com/emanuelroseauthor/
📘 Facebook:https://www.facebook.com/EmanuelRoseAuthor
▶️ YouTube:https://www.youtube.com/@marketingintheageofai-ec6fx
Connect with Cassie Egli:
💼 LinkedIn:https://www.linkedin.com/in/cassie-egli/
📚 Further Reading and Resources
📝 Read the Blog: AI Visibility Strategy for Brands That Want Recommendations
https://emanuelrose.com/ai-visibility-strategy-for-brands-that-want-recommendations/
🌐 Explore More AI Marketing Insights from Emanuel Rose
https://emanuelrose.com/
📖 Get the Book: Authentic Marketing in the Age of AI
https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
📢 Join the Conversation
When someone asks ChatGPT or another AI platform to recommend a business in your industry, does your brand appear?
💬 Share your experience in the comments. Have you checked how AI platforms describe or recommend your business?
👍 Like this episode for more practical AI marketing insights.
🔔 Subscribe to Marketing in the Age of AI for conversations with marketing experts, entrepreneurs, and innovators who are putting AI to work.
▶️ Subscribe here:https://www.youtube.com/@marketingintheageofai-ec6fx
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