Struggling to attract clients online? You’re not alone—and you don’t need paid ads or complicated funnels to succeed. In this episode, Christi chats with Nikki Maidment, a digital marketing expert with over 25 years of experience (and the heart of a coach).They unpack simple, organic marketing strategies to help coaches build their presence, boost SEO, and attract clients authentically — without the overwhelm.
For deeper insights your can join Nikki LIVE at Mastering Digital Marketing: Build Your Online Presence & Grow Your Coaching Business
to get real-time support and answers for your biggest marketing questions.
In this episode you can learn:
How to get found online with the right keywords (hint: “coach” isn’t enough)
What every coaching website must say in the first 5 seconds
Easy tools (like Calendly & Google Business) to simplify your client journey
Why trust, relevance, and storytelling build your marketing “muscle”
About our guest:
Nikki Maidment is a digital marketing strategist with 25 years of experience helping mission-driven brands grow online—ethically. As founder of ETHICLY, she blends deep technical know-how with a passion for purposeful business, making digital strategy simple, soulful, and effective for coaches and changemakers.
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