In this insightful interview, Antonia Soler, VP of Marketing at Fieldwire and head of Hilti Ventures, shares her career journey from engineering to venture capital, her approach to innovation in construction tech, and advice for startups entering the industry. Discover how her diverse experiences and strategic insights can guide construction startups from prototype to product-market fit.
key topics
- Career highlights and transition from engineering to venture capital
- Strategies for construction tech startups to reach product-market fit
- Importance of industry understanding and customer engagement
- Building a diverse and experienced sales and marketing team
- Networking, conferences, and global expansion in construction tech
- Supporting women in construction and industry diversity
Chapters
00:00 Antonia Soler's Career Journey
02:43 Navigating Opportunities and Challenges
05:11 The Dynamics of a Week in Marketing
07:31 Investment Strategies in Construction Tech
10:07 Sales and Marketing in Construction Tech
12:36 Masterclass in Startup Growth
14:48 Common Pitfalls for Construction Startups
17:08 Women in Construction Tech Initiative
19:43 Global Networking and Community Building
21:44 Future Initiatives in Construction
24:18 Closing Thoughts and Encouragement
💡Learn more about Fieldwire here: https://www.fieldwire.com/
📞 If you are exploring ai in construction or need support in GTM for your construction tech startup, book a discovery call using this link :
https://calendly.com/mayur-mistry7/consultancy-discovery-call
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