Host Jaxon Cummings sits down with entrepreneur Justin Prince — a serial founder credited with $2.6B+ in career sales, co-founder of the peptide/wellness brand Make Wellness (over $100M in its first 11 months), husband of 23+ years, and father — for a wide-ranging conversation about building a successful life without sacrificing faith and family.
Justin opens by distinguishing "push" motivation (paying bills, proving people wrong) from "pull" motivation (mission, legacy, dreams), and shares the raw story of being financially broke at 27 — living with his pregnant wife and kids in his in-laws' garage loft — and making two promises to God during an emotional breakdown on I-15: to never forget what struggling feels like, and to help others achieve their dreams if he ever found success.
From there the conversation moves through his marriage (crediting his wife Missy as "the rock" of the family and unpacking Stephen Covey's dependent → independent → interdependent framework), dating and relationship advice for young people, and the power of the questions we ask ourselves (habits, private integrity, faith, and career direction via his "ILI formula" — Income, Lifestyle, Impact).
The back half dives into business resilience: his "dream, struggle, victory" framework, the metaphor of two deer locked antlers to explain why people get stuck re-living their struggle instead of owning their victory, and the gut-wrenching story of being abruptly terminated (and sued) by the private-equity-controlled company he'd helped grow to $2.5B in revenue — informing his kids from a hotel room the same week they were supposed to go on a family cruise. He describes the smear campaign that followed, the legal gag order that kept him silent, and how a year later he launched Make Wellness — which crossed $100M in year one, while the company that fired him filed for bankruptcy.
The episode closes on faith as an anchor, "winning both races" (worldly success and family/faith), a Tom Brady story about revenge vs. legacy as fuel, and Justin's answer to what he'd want to tell everyone he loves if it were his last conversation with them: "go be the one you were born to be."chasing wealth or status.
CONNECT WITH JUSTIN PRINCE
Website - https://iamjustinprince.com/
LinkedIn - https://www.linkedin.com/in/justinkprince/
Instagram - https://www.instagram.com/iamjustinprince/
YouTube - https://www.youtube.com/channel/UCqfaL8RQYADAWng87Kq7BJQ
X - https://x.com/justinkprince
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PRODUCTION CREDITS:
Recorded at Mindset Content Creation Studios
Produced by Tommy Moore
Brought to you by Vodcasts by Tommy Moore Presents - https://www.instagram.com/vodcasts_by_tommymoore/
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