Motorcycle Global’s Michael Uhlarik joins us to talk focus groups. A group of people assembled to opine on anything from snack bars to topless bars to sissy bars. In this particular case, Michael’s client wanted to find out what non-motorcycling citizens under the age of 30 in five American states thought about motorcycling. Why should we care? Well, for one, this was once motorcycling’s main demographic, and if manufacturers don’t soon learn how to engage them, it’ll be awfully hard for those companies to survive. And you’d think, given that the price of everything has skyrocketed, that inexpensive two-wheeled transportation would have a golden opportunity for growth. But if that’s to be the case, there’s work to be done. This week Michael Uhlarik on the shocking views young Americans have on motorcyclists and motorcycling.
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