Peter Kristensson, founder of Impact Empower and a communications expert and coach, joins Wiki Bearings to unpack what makes people listen, trust you, and want to do business with you.
He explains: ◼ How the four Cs of executive presence help you command a room from the first 30 seconds. ◼ Why your biggest communication barrier could be the voice inside your own head. ◼ How a simple pause can reduce filler words and make your message more powerful. ◼ Why listening and asking the right questions matter when your customer knows more than you. ◼ How to use AI to sharpen your message while keeping the human connection that builds trust.
Chapters: 0:00 - Intro 01:33 - Who is Peter? 02:47 - How first 30 seconds affect sales success 04:36 - Communication lessons from living in 9 countries 07:16 - How to choose the right communication channel 12:55 - What does active listening look like in sales 16:07 - Why communication matters during uncertainty 22:15 - The biggest communication mistakes in sales 31:25 - What makes a great-negotiator 34:33 - How much of communication is non-verbal 37:26 - Why human communication skills matter in the AI era 41:55 - One communication habit every sales person should practice 47:30 - How to sell to buyers who've already done their research 52:00 - Outro
Catch the full episode on YouTube: https://www.youtube.com/watch?v=odmbNwYIVMk
About Hassanein Alwan : Hassanein Alwan is the Managing Director of Mineral Circles Bearings and the host of Wiki Bearings. He sits down with experts across automotive, industrial engineering, bearings, AI, sustainability, micromobility, and energy to explore the ideas and innovations shaping how industries work. Through practical, engaging conversations, he connects technical expertise with business insights, helping listeners understand what is changing, why it matters, and what comes next.
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