Forbes 30 Under 30 Ecom 8-Figure Entrepreneur - Alex Huertas

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Chapters:

0:00-1:30 Intro 1:30-2:27 Alex's career 2:27-5:40 Timeline from launching to exiting the business 5:40-9:43 Motives for starting in the sunglasses niche 9:43-13:15 Utilizing FB ads earlier than others 13:15-16:10 Steps taken to ensure the sunglasses business succeeded 16:10-19:19 Power of having a brand that is still affordable 19:19-20:49 Alex's opinion on the Nude Project brand 20:49-21:40 Resonating with the customer without a personal brand 21:40-26:41 Getting well-known celebrities and athletes to promote the brand 26:41-29:40 Most successful/iconic collaboration 29:40-30:53 Motives for pursuing celebrities and athletes for brand marketing 30:53-32:36 Revenue from the sunglasses business 32:36-38:42 Reaching the optimal exit from the business 38:42-43:06 Scaling the current company 43:06-46:31 Would Alex exit current company?