Nobody posts the messy middle of planning a business around a baby. You see the pregnancy announcement. You see her back at her desk a few months later. What happens in between, the finances, the team, the client conversations, the fear that the whole thing falls apart the moment you step back, that part nobody talks about. Until now.
This episode is for the woman who wants to have a family and a business and isn't willing to blow up either one to get there. Kate doesn't have kids yet, but she's helped dozens of clients through this exact season, and what she's seen consistently is that the logistics are almost never the real problem. The real problem is the quiet belief that you are the business, and that without your constant presence, it stops working.
This episode dismantles that belief and then gives you the actual plan. Kate walks through the three pressures that show up for almost every woman in this season: the fear of disappearing from your audience while you're out, the guilt of handing things off, and the trap of measuring your leave against what someone else did online. She then gets into the four things to build before you go, including how to document your processes so the business can run without you having to explain everything from a delivery room, why the test run matters and when to do it, what to actually say in a client announcement and when to send it, and the financial formula for building a runway that doesn't require you to sprint back to your desk at six weeks postpartum. She also shares a real client story of a woman who took nine months and kept 30 out of 32 clients because the system held.
The business not needing you in every moment isn't a sign you don't matter. It's a sign you actually know how to run one. This episode shows you how to build that.
Timestamps:
20:25 Strategy Starts With Offers
21:23 Delegate What You Do
22:49 Onboarding Without You
23:36 Standardize Reviews
28:45 Pressure Test Systems
30:05 Announce Maternity Leave
35:52 Financial Runway Planning
39:32 Design For Future You
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