The 3 Roles Your Content Needs To Play for Hot Leads Part 1:The Friend
This episode explains why people won't trust or buy from you if your content jumps straight to teaching or selling. First they have to feel familiar with you, get curious & feel a connection. This is the role that makes someone pay attention in the first place and most people avoid it altogether.
In this episode:
Why 'authority-only' content leads to slow sales
What "friend" content actually does in the buying process
How to tell if you're overdoing it or skipping it
Why connection makes your sales content work better later
Learn the full system: Your Feed Is the Funnel - inside I show you how to structure your content so it walks someone from discovering you all the way to hiring you more often and more quickly than it's happening right now - without you having to blast a massive launch.
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