Book Marketing for Authors: Avoiding Scams & What Actually Works with Rob Bignell

 Authors want their books to succeed—and scammers know it.

Author and editor Rob Bignell joins me to talk about how book marketing scams target writers, the red flags to watch for, and some of the most common scams making the rounds, from fake publishers and agent impersonation to website hijacking and bogus marketing promises.

We also get into what authors actually need to market their books: an author-owned platform, strategies that fit you and your genre, and the understanding that book marketing is a marathon, not a sprint.

Timestamps:

00:00 Why writers are targets

02:01 Courage File: Carrie

04:18 Meet Rob Bignell

09:36 Why authors get targeted

19:04 How scammers find you

21:20 Common book marketing scams

26:48 Impersonation, website & social media scams

30:07 Beta reader & editing scams

31:15 What to do when scammers contact you

35:31 Book marketing basics that work

41:05 Marketing is a marathon

42:58 Spotting the red flags

48:31 Resources + where to find Rob 

To connect with Rob Bignell or purchase his books, please see his website

robbignell@inventingrealityediting.com

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