🌱 Guest: Ana Ferreira Resendes — Media & Tech Professional, Executive Assistant, Ex-Ad Operations manager, Mom of a toddler, Conference Connector
Ana is the first coworker I’ve brought on the show. “Executive Assistant to my skip-level manager” hardly covers what she does: she greets every new hire, remembers our birthdays and work anniversaries, sets up coffee chats with senior leaders, checks in on the rest of us, and asks the questions that sharpen our work. Get to know her and you’ll find a fearless, wise woman steering her own path. I’m excited for you to meet Ana and hear her story.
🎧 What you’ll learn
Designing a career around the parent you want to be, not vice-versa.
Turning layoffs & maternity breaks into built-in sabbaticals for learning, skills-refresh, and bonding.
Conference strategy 101: hear how Anna paid her own way, tripled her network, and unlocked surprise opportunities.
Boundary-setting scripts that actually stick (“Phone goes dark at 5 p.m.—full stop.”).
Redefine success at your terms: Measure wins in both KPIs and bedtime hugs so you never lose your seat at either table.
Key Timestamps: 00:45 – Quick intro: why Ana’s story matters to us 02:00 – How a high-school TV club sparked her media bug 03:30 – Linear → digital → Executive Assistant: seeing the business end-to-end 05:00 – Motherhood shift: the “present-mom” gut check 08:00 – Layoff + maternity: turning fear into a growth window 10:30 – First post-baby conference (NAB) and finding her groove again 13:40 – Amsterdam IBC: lessons from Europe’s calmer work pace 17:00 – Paying her own way to POSSIBLE Miami & launching Advance Women brunch 20:45 – Bumping into the division president—proof that showing up counts 24:30 – Team culture in action: onboarding rituals & coffee chats 28:10 – Success at work and home: KPIs vs. kid hugs 32:30 – For moms eyeing a comeback: start with the mom question 38:40 – Rapid-fire round 42:30 – Wrap-up: intentional choices → real agency
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