033: Building a Brand Guests Remember w/ Amy Morris of The Morris Project

Today on Hospitality Design Talks, host Rachel Larraine Crawford sits down with Amy Morris of The Morris Project to talk about the real reason most hospitality brands struggle: it’s not a marketing problem — it’s a clarity problem. Amy shares how she helps founders define who they are in one to two sentences (and why every decision — interiors, hiring, menus, and guest touch points — should flow from that).

You’ll hear Amy’s approach to building a brand with the whole team (not just the owner), why consistency is what makes something feel elevated (not price), and the small, often-forgotten details that create big guest “chemistry”—from the host stand to the bathroom to the menu design. Plus, she offers an easy brand clarity audit you can do this week to see if your team is aligned or accidentally creating confusion.

Connect with Amy Morris / The Morris Project:

1. Find Amy on Instagram (The Morris Project)
2. Email: hello@themorrisproject.com
3. Grab Amy’s Brand Guideline Here

Connect with Rachel Larraine

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