If you apply lip balm daily, there's a high chance you're consuming up to 2 tubes of lip balm a year!
This one insight stopped Ali Beeck and her co-founder in their tracks. And instead of ignoring it, they built a brand around it.
Balmee is an Australian lip balm made with your microbiome in mind - and in less than a year, it's had the kind of run most founders dream about - they sold out in three months, and had Kayla Itsines share it to her 15 million followers on Instagram.
But this episode isn't just about the highlight reel.
It's what launching a product in a saturated market actually looks like, including the manufacturing nightmares, the sell-out story nobody fully tells, and the full-time job Ali was still working the whole way through.
Here’s what we cover in this episode:
Why launching with one hero product beats a full range every time
Manufacturing f*ckboys, and what no one tells you about making a physical product
How to stay visible when you're completely sold out
The $10 million audacity of setting a goal that big, and saying it publicly
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Follow along on your preferred channels:
Balmee on IG: https://www.instagram.com/balmeebeauty/
Ali Beeck on IG: https://www.instagram.com/alibeeck/
Ali Beeck on TikTok: https://www.tiktok.com/@alibeeck
Ali Beeck on LinkedIn: https://www.linkedin.com/in/alibeeck/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
