In this episode, we dive into the often-overlooked side of content marketing—retention. Shana Haynie, Head of Content and Organic Growth for MoEngage's North America region shares insights on the differences between creating content for acquisition versus retention, especially in B2B and B2C contexts.
Ashley Segura and Shana discuss strategies for keeping your customers engaged post-purchase, from educational content to loyalty programs, and explore how AI and data are transforming retention strategies.
Whether you're scaling a content program or trying to balance acquisition and retention, this episode is packed with practical tips on how to create content that keeps your audience coming back for more!
Subscribe now for your bi-weekly dose of content strategy wisdom that's practical, actionable, and twice as likely to make you question everything you thought you knew about SEO and content marketing!
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https://contentyum.com/
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Follow Shana Haynie :
Website: https://www.moengage.com/blog/shanahaynie/
LinkedIn: https://www.linkedin.com/in/shanahaynie
Follow Ashley Segura:
Website: www.contentyum.com
LinkedIn: https://www.linkedin.com/in/ashley-segura/
Twitter: https://twitter.com/ashleymadhatter
