Paul McKeever is a sync producer and songwriter with placements in TV shows like Love Island US, Love is Blind, and the The Voice. In addition to producing for your favourite TV Shows, Paul also creates music under the name Oroco, crafting beautiful piano ballads and cover renditions. Through our collaborations, I've learned a ton. He's shared with me useful production and songwriting tips over the years that I still bring into my own sessions.
In today's episode, Paul walks us through his musical journey and discussing the business and creative aspects of sync licensing. We also touch on tools for finding collaborators and the important role of branding for artists.
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