Digital PR campaigns are starting to blend together — the same survey-led indexes and "most Googled X" pieces, over and over.
In this episode, Olivia Wiltshire, Head of Digital PR at Brave Bison, makes the case for moving past familiar formats and walks through exactly how her team finds and pitches ideas that stand out.
⏱️ Timestamps:
0:00 - Intro
2:15 - What's changed in digital PR over the years
4:44 - What kinds of digital PR campaigns are overdone right now?
7:55 - Do clients come to you with preconceived ideas about what a campaign should look like?
10:57 - If a campaign type is already working, why push the boundaries at all?
14:29 - What does successfully pushing the boundaries actually look like?
18:55 - How do you connect a creative idea back to the client's actual goal?
21:57 - How do you know if an idea is actually worth pursuing?
23:42 - What separates a good idea from a bad one?
25:20 - How do you pitch a campaign format you've never done before?
26:34 - How do you make the case for pushing boundaries when a client's already happy?
27:38 - Have you ever had a campaign fail, and what causes that?
31:54 - How does AI search change all of this?
🔗 Links:
See the full transcript: https://www.buzzstream.com/blog/olivia-wiltshire-podcast/
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