Your Company Grew. Your Brand Didn’t.

Your business has changed. Why do customers still think of you the way you used to be?Reilly Newman explores what happens when brand perception falls behind business growth: referrals for services you no longer offer, resistance to higher prices, and trust that stays with the founder instead of transferring to the next generation.From the younger sibling everyone still sees as a kid to Apple’s positioning around privacy, this round of Brandy examines how associations shape what customers expect and what they’re willing to pay.Reilly connects the Brand Deficit and Positioning Flywheel to a practical question for founders and marketers: What would your customers recommend you for today, and does that match where you’re taking the business?Explore the Positioning Flywheel:https://motifbrands.com/brand-positioning-flywheel